Columbia Business School expands its playbook with launch of business of sports course

by sydney lakeJune 23, 2022, 1:19 pm

The Columbia Lions’ mascot Roar-E-The Lion and fans at the Ivy League between the Yale Bulldogs and the Columbia Lions, as seen in March 2022. (Photo by Erica Denhoff-Icon Sportswire/Getty Images)

The pandemic may have put down in-person sporting events for a while, but this part of the entertainment industry is now moving full force ahead. In fact, total attendance at NFL games in 2021 was a record 18.29 million, according to Statista. In addition, the global sports market is expected to reach $501.4 billion in 2022, an increase of 41% over 2021, according to one estimate.

At Columbia Business School, which luck Ranked sixth in a full-time MBA program in the United States, students are increasingly interested in the growing professional sports industry, school officials say. Earlier this month, top business schools announced the launch of an online course, The Business of Sports, which will offer its first session starting July 10. The course is separate from the school’s MBA program and will be available to the public via an application. to treat; You don’t have to be a CBS student to be able to take an online class.

“We regularly develop and launch new online programs based on market needs and the expertise of our faculty,” said Pierre Yared, Professor of International Business and Vice Dean for Executive Education at CBS. luck. “The sports industry, which we cover in our MBA syllabus, is an exciting and rapidly changing sector and is of great interest to many of our young professionals.”

CBS is partnering with Morgan Stanley’s global sports and entertainment division to offer the online course, which was developed by Bungalow Media + Entertainment, a New York City-based film production company. Students who participate in the online course will receive a certificate of completion.

Richards, Head of Global Sports and Entertainment Division, Sales and Participation in luck 500 Morgan Stanley, in a statement.

What is the form of work in the sports course

Students have the option of completing either a two- or four-week Sports Business course, and the cost of the program starts at $1,495. Another course option includes live lessons for $1,795.

Course topics include: Methods for assessing professional sports franchises. how sports stadiums are built and financed; How media contracts and viewing rights for teams and leagues work; how professional leagues and teams are marketed to a global audience; And how technology is changing the industry.

“Participants in this program will gain insight from team owners, professional league leadership, investment bankers, and team executives in strategy, marketing and operations,” says Yared. CBS included its guest lecturers on the course in its announcement of the program’s launch.

Course participants work on a capstone project to assess professional sports excellence and provide guidance to team ownership on how to strengthen the organization. During the project, students will think about “funding, stadium improvements, business deals, media rights, multi-channel marketing, fan engagement, game day operations, and technology improvements, to name a few,” adds Yared.

How to apply

No transcripts and test scores are required for application. Applicants only need to submit basic information and create a written, video or photo response to show why they want to take the course. The first session begins on July 10, and applications are due on July 3.

There are need-based scholarships available to students who are unable to pay the full tuition fee.

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